{
  "slug": "draftkings",
  "month": "2026-07",
  "themes": {
    "Company Culture": {
      "rank": 6,
      "score": 50
    },
    "Application Process": {
      "rank": 4,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 5,
      "score": 50
    },
    "Onboarding Experience": {
      "rank": 6,
      "score": 33.3
    }
  },
  "company": "Draftkings",
  "country": "United States",
  "history": [
    {
      "rank": 13,
      "month": "2025-11",
      "visibilityScore": 4.8
    },
    {
      "rank": 12,
      "month": "2026-02",
      "visibilityScore": 10.9
    },
    {
      "rank": 10,
      "month": "2026-04",
      "visibilityScore": 14.6
    }
  ],
  "summary": "Draftkings is tracked across AI employer visibility rankings in the Gaming sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #15 out of 25 Gaming companies in the PerceptionX index.\n\nAI models most frequently position Draftkings alongside Riot Games, Activision Blizzard, and EA when discussing Gaming employers.\n\nThe company shows strongest employer visibility in Application Process, Company Culture and Onboarding Experience. Visibility gaps exist in Candidate Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "draftkings.com",
  "industry": "Gaming",
  "profileUrl": "https://employers.perceptionx.ai/company/draftkings",
  "lastUpdated": "2026-07-28",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 12.5,
    "perplexity": 22.2
  },
  "overallRank": 385,
  "industryRank": 16,
  "mentionCount": 4,
  "otherIndustries": [],
  "visibilityScore": 9.8,
  "totalCompaniesInCountry": 944,
  "totalCompaniesInIndustry": 31,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}