{
  "slug": "dr-oetker",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Leadership": {
      "rank": 3,
      "score": 66.7
    },
    "Compensation": {
      "rank": 8,
      "score": 33.3
    },
    "Job Security": {
      "rank": 4,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 8,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 3,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 6,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 7,
      "score": 33.3
    }
  },
  "company": "Dr. Oetker",
  "country": "Germany",
  "history": [
    {
      "rank": 7,
      "month": "2026-02",
      "visibilityScore": 26.1
    },
    {
      "rank": 5,
      "month": "2026-03",
      "visibilityScore": 50
    }
  ],
  "summary": "Dr. Oetker is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #8 out of 84 FMCG companies in the PerceptionX index.\n\nAI models most frequently position Dr. Oetker alongside Henkel, Beiersdorf, and Unilever when discussing FMCG employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Company Culture. Visibility gaps exist in Career Opportunities, Inclusion and Innovation, where competitors tend to dominate the AI narrative.\n\nDr. Oetker's Visibility Score has fallen from 26.1 to 25.6 across its last 3 measurements (since February 2026), slipping 1 place in the FMCG rankings. Over that period it has moved ahead of Dm-drogerie Markt. Coca-Cola and Adidas have moved ahead of it. It now trails Adidas by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "droetker.com",
  "industry": "FMCG",
  "profileUrl": "https://employers.perceptionx.ai/company/dr-oetker",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 38.5,
    "googleAi": 7.7,
    "perplexity": 30.8
  },
  "overallRank": 132,
  "industryRank": 8,
  "mentionCount": 10,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "henkel",
      "company": "Henkel",
      "visibilityScore": 82.1
    },
    {
      "rank": 2,
      "slug": "beiersdorf",
      "company": "Beiersdorf",
      "visibilityScore": 76.9
    },
    {
      "rank": 3,
      "slug": "unilever",
      "company": "Unilever",
      "visibilityScore": 66.7
    },
    {
      "rank": 4,
      "slug": "nestle",
      "company": "Nestlé",
      "visibilityScore": 53.8
    },
    {
      "rank": 5,
      "slug": "procter-and-gamble",
      "company": "Procter & Gamble",
      "visibilityScore": 46.2
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 25.6,
  "totalCompaniesInCountry": 1336,
  "totalCompaniesInIndustry": 84,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}