{
  "slug": "dr-martens",
  "month": "2026-07",
  "themes": {
    "Leadership": {
      "rank": 6,
      "score": 33.3
    },
    "Application Process": {
      "rank": 5,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 3,
      "score": 66.7
    }
  },
  "company": "Dr. Martens",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 15,
      "month": "2026-02",
      "visibilityScore": 4.3
    },
    {
      "rank": 11,
      "month": "2026-04",
      "visibilityScore": 6.4
    }
  ],
  "summary": "Dr. Martens is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #7 out of 45 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Dr. Martens alongside Marks & Spencer, Asos, and Burberry when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Application Process, Career Opportunities and Leadership. Visibility gaps exist in Candidate Communication, Candidate Feedback and Company Culture, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "drmartens.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/dr-martens",
  "lastUpdated": "2026-07-28",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 25,
    "perplexity": 12.5
  },
  "overallRank": 206,
  "industryRank": 7,
  "mentionCount": 6,
  "otherIndustries": [],
  "visibilityScore": 12.5,
  "totalCompaniesInCountry": 780,
  "totalCompaniesInIndustry": 45,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}