{
  "slug": "dr-martens",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Innovation": {
      "rank": 3,
      "score": 33.3
    },
    "Leadership": {
      "rank": 5,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 6,
      "score": 33.3
    }
  },
  "company": "Dr. Martens",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 18,
      "month": "2026-02",
      "visibilityScore": 4.3
    },
    {
      "rank": 12,
      "month": "2026-04",
      "visibilityScore": 6.4
    }
  ],
  "summary": "Dr. Martens is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #14 out of 58 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Dr. Martens alongside ASOS, Marks & Spencer, and Burberry when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Innovation, Leadership and Onboarding. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nDr. Martens's Visibility Score has risen from 4.3 to 7.7 across its last 3 measurements (since February 2026), climbing 4 places in the Apparel rankings. Over that period it has moved ahead of H & M and M & S. River Island has moved ahead of it. It now trails Adidas Uk by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "drmartens.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/dr-martens",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 23.1,
    "googleAi": 0,
    "perplexity": 0
  },
  "overallRank": 380,
  "industryRank": 14,
  "mentionCount": 3,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "asos",
      "company": "ASOS",
      "visibilityScore": 74.4
    },
    {
      "rank": 2,
      "slug": "marks-and-spencer",
      "company": "Marks & Spencer",
      "visibilityScore": 66.7
    },
    {
      "rank": 3,
      "slug": "burberry",
      "company": "Burberry",
      "visibilityScore": 64.1
    },
    {
      "rank": 4,
      "slug": "primark",
      "company": "Primark",
      "visibilityScore": 38.5
    },
    {
      "rank": 5,
      "slug": "ted-baker",
      "company": "Ted Baker",
      "visibilityScore": 28.2
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 7.7,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 58,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}