{
  "slug": "dpdgroup",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 2,
      "score": 100
    },
    "Innovation": {
      "rank": 2,
      "score": 100
    },
    "Leadership": {
      "rank": 8,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 2,
      "score": 66.7
    },
    "Job Security": {
      "rank": 8,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 4,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 9,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 3,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 8,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 10,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 7,
      "score": 33.3
    }
  },
  "company": "DPDgroup",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 4,
      "month": "2026-02",
      "visibilityScore": 47.8
    },
    {
      "rank": 3,
      "month": "2026-03",
      "visibilityScore": 50
    },
    {
      "rank": 6,
      "month": "2026-04",
      "visibilityScore": 31.3
    }
  ],
  "summary": "Dpdgroup is tracked across AI employer visibility rankings in the Logistics sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #4 out of 65 Logistics companies in the PerceptionX index.\n\nAI models most frequently position Dpdgroup alongside DHL, XPO, and Wincanton when discussing Logistics employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Compensation and Interview Experience, where competitors tend to dominate the AI narrative.\n\nDpdgroup's Visibility Score has fallen from 47.8 to 41 across its last 4 measurements (since February 2026). Over that period it has moved ahead of Gxo Logistics. XPO has moved ahead of it. It now trails Wincanton by 5.2 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "dpd.com",
  "industry": "Logistics",
  "profileUrl": "https://employers.perceptionx.ai/company/dpdgroup",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 53.8,
    "googleAi": 46.2,
    "perplexity": 23.1
  },
  "overallRank": 97,
  "industryRank": 4,
  "mentionCount": 16,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "dhl",
      "company": "DHL",
      "visibilityScore": 89.7
    },
    {
      "rank": 2,
      "slug": "xpo",
      "company": "XPO",
      "visibilityScore": 66.7
    },
    {
      "rank": 3,
      "slug": "wincanton",
      "company": "Wincanton",
      "visibilityScore": 46.2
    },
    {
      "rank": 5,
      "slug": "kuehne-nagel",
      "company": "Kuehne + Nagel",
      "visibilityScore": 41
    },
    {
      "rank": 6,
      "slug": "royal-mail",
      "company": "Royal Mail",
      "visibilityScore": 35.9
    }
  ],
  "otherIndustries": [
    {
      "industry": "Airline",
      "industryRank": 20,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 41,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 65,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}