{
  "slug": "dow",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 12,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 4,
      "score": 66.7
    },
    "Compensation": {
      "rank": 11,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 2,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 9,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 3,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 9,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 10,
      "score": 33.3
    }
  },
  "company": "Dow",
  "country": "United States",
  "history": [
    {
      "rank": 6,
      "month": "2026-01",
      "visibilityScore": 33.3
    },
    {
      "rank": 4,
      "month": "2026-02",
      "visibilityScore": 37.2
    },
    {
      "rank": 11,
      "month": "2026-03",
      "visibilityScore": 40
    },
    {
      "rank": 5,
      "month": "2026-04",
      "visibilityScore": 28.3
    }
  ],
  "summary": "Dow is tracked across AI employer visibility rankings in the Manufacturing & Industrial sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #11 out of 102 Manufacturing & Industrial companies in the PerceptionX index.\n\nAI models most frequently position Dow alongside GE Aerospace, Lockheed Martin, and Boeing when discussing Manufacturing & Industrial employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Innovation, Interview Experience and Job Security, where competitors tend to dominate the AI narrative.\n\nDow's Visibility Score has fallen from 33.3 to 28.2 across its last 5 measurements (since January 2026), slipping 5 places in the Manufacturing & Industrial rankings. Lockheed Martin and Procter & Gamble have moved ahead of it. It now trails Northrop Grumman by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "dow.com",
  "industry": "Manufacturing & Industrial",
  "profileUrl": "https://employers.perceptionx.ai/company/dow",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 30.8,
    "googleAi": 0,
    "perplexity": 53.8
  },
  "overallRank": 213,
  "industryRank": 11,
  "mentionCount": 11,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "ge-aerospace",
      "company": "GE Aerospace",
      "visibilityScore": 66.7
    },
    {
      "rank": 2,
      "slug": "3m",
      "company": "3M",
      "visibilityScore": 61.5
    },
    {
      "rank": 3,
      "slug": "lockheed-martin",
      "company": "Lockheed Martin",
      "visibilityScore": 56.4
    },
    {
      "rank": 4,
      "slug": "boeing",
      "company": "Boeing",
      "visibilityScore": 51.3
    },
    {
      "rank": 5,
      "slug": "caterpillar",
      "company": "Caterpillar",
      "visibilityScore": 48.7
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 28.2,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 102,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}