{
  "slug": "dnata",
  "month": "2026-08",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 6,
      "score": 33.3
    },
    "Innovation": {
      "rank": 6,
      "score": 33.3
    },
    "Leadership": {
      "rank": 6,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 1,
      "score": 66.7
    },
    "Job Security": {
      "rank": 1,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 2,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 7,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 4,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 5,
      "score": 33.3
    }
  },
  "company": "dnata",
  "country": "United Arab Emirates",
  "history": [],
  "summary": "Dnata is tracked across AI employer visibility rankings in the Travel sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #6 out of 72 Travel companies in the PerceptionX index.\n\nAI models most frequently position Dnata alongside Emirates, Etihad, and Hilton when discussing Travel employers.\n\nThe company shows strongest employer visibility in Application & Communication, Inclusion and Innovation. Visibility gaps exist in Candidate Feedback, Career Opportunities and Company Culture, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "dnata.com",
  "industry": "Travel",
  "profileUrl": "https://employers.perceptionx.ai/company/dnata",
  "lastUpdated": "2026-08-13",
  "modelScores": {
    "chatgpt": 46.2,
    "googleAi": 46.2,
    "perplexity": 0
  },
  "overallRank": 100,
  "industryRank": 6,
  "mentionCount": 12,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "emirates",
      "company": "Emirates",
      "visibilityScore": 76.9
    },
    {
      "rank": 2,
      "slug": "etihad",
      "company": "Etihad",
      "visibilityScore": 61.5
    },
    {
      "rank": 3,
      "slug": "hilton",
      "company": "Hilton",
      "visibilityScore": 43.6
    },
    {
      "rank": 4,
      "slug": "jumeirah-group",
      "company": "Jumeirah Group",
      "visibilityScore": 41
    },
    {
      "rank": 5,
      "slug": "marriott",
      "company": "Marriott",
      "visibilityScore": 38.5
    }
  ],
  "otherIndustries": [
    {
      "industry": "Airline",
      "industryRank": 4,
      "visibilityScore": 17.9
    },
    {
      "industry": "Aerospace",
      "industryRank": 9,
      "visibilityScore": 15.8
    },
    {
      "industry": "Artificial Intelligence",
      "industryRank": 37,
      "visibilityScore": 2.6
    },
    {
      "industry": "Logistics",
      "industryRank": 32,
      "visibilityScore": 2.6
    },
    {
      "industry": "Manufacturing & Industrial",
      "industryRank": 68,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 30.8,
  "totalCompaniesInCountry": 1063,
  "totalCompaniesInIndustry": 72,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}