{
  "slug": "dm-drogerie-markt",
  "month": "2026-07",
  "themes": {
    "Candidate Feedback": {
      "rank": 2,
      "score": 50
    },
    "Career Opportunities": {
      "rank": 3,
      "score": 50
    },
    "Interview Experience": {
      "rank": 3,
      "score": 50
    },
    "Onboarding Experience": {
      "rank": 7,
      "score": 50
    },
    "Candidate Communication": {
      "rank": 3,
      "score": 50
    }
  },
  "company": "Dm-drogerie Markt",
  "country": "Germany",
  "history": [
    {
      "rank": 1,
      "month": "2026-02",
      "visibilityScore": 79.3
    },
    {
      "rank": 8,
      "month": "2026-03",
      "visibilityScore": 15.8
    },
    {
      "rank": 1,
      "month": "2026-04",
      "visibilityScore": 78.1
    }
  ],
  "summary": "Dm-Drogerie Markt is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #9 out of 48 FMCG companies in the PerceptionX index.\n\nAI models most frequently position Dm-Drogerie Markt alongside Beiersdorf, Henkel, and Unilever when discussing FMCG employers.\n\nThe company shows strongest employer visibility in Company Culture, Leadership and Mission & Purpose. Visibility gaps exist in Application Process, Candidate Communication and Candidate Feedback, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "dm.de",
  "industry": "Retail",
  "profileUrl": "https://employers.perceptionx.ai/company/dm-drogerie-markt",
  "lastUpdated": "2026-07-28",
  "modelScores": {
    "chatgpt": 100,
    "googleAi": 37.5,
    "perplexity": 0
  },
  "overallRank": 166,
  "industryRank": 8,
  "mentionCount": 6,
  "otherIndustries": [
    {
      "industry": "FMCG",
      "industryRank": 9,
      "visibilityScore": 16.7
    },
    {
      "industry": "Beauty",
      "industryRank": 12,
      "visibilityScore": 8.3
    }
  ],
  "visibilityScore": 18.8,
  "totalCompaniesInCountry": 663,
  "totalCompaniesInIndustry": 39,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}