{
  "slug": "disney-hotstar",
  "month": "2026-04",
  "status": "current",
  "themes": {
    "Leadership": {
      "rank": 4,
      "score": 33.3
    },
    "Security & Perks": {
      "rank": 6,
      "score": 33.3
    }
  },
  "company": "Disney+ Hotstar",
  "country": "India",
  "history": [
    {
      "rank": 16,
      "month": "2026-02",
      "visibilityScore": 7.1
    },
    {
      "rank": 17,
      "month": "2026-04",
      "visibilityScore": 4.3
    }
  ],
  "summary": "Disney+ Hotstar is tracked across AI employer visibility rankings in the Media & Entertainment sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #17 out of 48 Media & Entertainment companies in the PerceptionX index.\n\nAI models most frequently position Disney+ Hotstar alongside Zee Entertainment Enterprises, Jiostar, and Disney when discussing Media & Entertainment employers.\n\nThe company shows strongest employer visibility in Leadership and Security & Perks. Visibility gaps exist in Application Process, Candidate Communication and Candidate Feedback, where competitors tend to dominate the AI narrative.\n\nDisney+ Hotstar's Visibility Score has fallen from 7.1 to 4.3 across its last 2 measurements (since February 2026), slipping 1 place in the Media & Entertainment rankings. Over that period it has moved ahead of Cinépolis and Jiocinema. Ndtv and Tata have moved ahead of it. It now trails Zee by 2.2 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "disneyhotstar.com",
  "industry": "Media & Entertainment",
  "profileUrl": "https://employers.perceptionx.ai/company/disney-hotstar",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 6.7,
    "googleAi": 0,
    "perplexity": 6.7
  },
  "overallRank": 363,
  "industryRank": 17,
  "mentionCount": 2,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "zee-entertainment-enterprises",
      "company": "Zee Entertainment Enterprises",
      "visibilityScore": 58.7
    },
    {
      "rank": 2,
      "slug": "jiostar",
      "company": "Jiostar",
      "visibilityScore": 45.7
    },
    {
      "rank": 3,
      "slug": "disney",
      "company": "Disney",
      "visibilityScore": 39.1
    },
    {
      "rank": 4,
      "slug": "sony",
      "company": "Sony",
      "visibilityScore": 39.1
    },
    {
      "rank": 5,
      "slug": "saregama",
      "company": "Saregama",
      "visibilityScore": 34.8
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 4.3,
  "totalCompaniesInCountry": 617,
  "totalCompaniesInIndustry": 48,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}