{
  "slug": "disney",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 4,
      "score": 66.7
    },
    "Innovation": {
      "rank": 3,
      "score": 66.7
    },
    "Leadership": {
      "rank": 1,
      "score": 100
    },
    "Onboarding": {
      "rank": 1,
      "score": 100
    },
    "Compensation": {
      "rank": 1,
      "score": 100
    },
    "Job Security": {
      "rank": 2,
      "score": 100
    },
    "Company Culture": {
      "rank": 3,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 1,
      "score": 100
    },
    "Wellbeing & Balance": {
      "rank": 3,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 1,
      "score": 100
    },
    "Interview Experience": {
      "rank": 1,
      "score": 100
    },
    "Mission, Purpose & Impact": {
      "rank": 1,
      "score": 100
    },
    "Application & Communication": {
      "rank": 1,
      "score": 100
    }
  },
  "company": "Disney",
  "country": "United States",
  "history": [
    {
      "rank": 2,
      "month": "2026-01",
      "visibilityScore": 70
    },
    {
      "rank": 1,
      "month": "2026-02",
      "visibilityScore": 81.8
    },
    {
      "rank": 1,
      "month": "2026-03",
      "visibilityScore": 100
    },
    {
      "rank": 3,
      "month": "2026-04",
      "visibilityScore": 70.8
    }
  ],
  "summary": "Disney is tracked across AI employer visibility rankings in the Media & Entertainment sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #1 out of 77 Media & Entertainment companies in the PerceptionX index.\n\nAI models most frequently position Disney alongside Netflix, Warner Bros. Discovery, and NBCUniversal when discussing Media & Entertainment employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nDisney's Visibility Score has risen from 70 to 89.7 across its last 5 measurements (since January 2026), climbing 1 place in the Media & Entertainment rankings. Over that period it has moved ahead of Netflix. It currently tops this ranking.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "disney.com",
  "industry": "Media & Entertainment",
  "profileUrl": "https://employers.perceptionx.ai/company/disney",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 100,
    "googleAi": 100,
    "perplexity": 69.2
  },
  "overallRank": 13,
  "industryRank": 1,
  "mentionCount": 35,
  "topCompetitors": [
    {
      "rank": 2,
      "slug": "netflix",
      "company": "Netflix",
      "visibilityScore": 87.2
    },
    {
      "rank": 3,
      "slug": "warner-bros-discovery",
      "company": "Warner Bros. Discovery",
      "visibilityScore": 82.1
    },
    {
      "rank": 4,
      "slug": "nbcuniversal",
      "company": "NBCUniversal",
      "visibilityScore": 69.2
    },
    {
      "rank": 5,
      "slug": "sony",
      "company": "Sony",
      "visibilityScore": 41
    },
    {
      "rank": 6,
      "slug": "paramount",
      "company": "Paramount",
      "visibilityScore": 38.5
    }
  ],
  "otherIndustries": [
    {
      "industry": "Hospitality",
      "industryRank": 6,
      "visibilityScore": 30.8
    },
    {
      "industry": "Travel",
      "industryRank": 21,
      "visibilityScore": 7.7
    },
    {
      "industry": "Retail",
      "industryRank": 47,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 89.7,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 77,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}