{
  "slug": "direct-line",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 11,
      "score": 33.3
    },
    "Innovation": {
      "rank": 2,
      "score": 66.7
    },
    "Leadership": {
      "rank": 4,
      "score": 66.7
    },
    "Onboarding": {
      "rank": 3,
      "score": 66.7
    },
    "Compensation": {
      "rank": 14,
      "score": 33.3
    },
    "Job Security": {
      "rank": 9,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 2,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 4,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 2,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 3,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 2,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 2,
      "score": 66.7
    },
    "Application & Communication": {
      "rank": 2,
      "score": 66.7
    }
  },
  "company": "Direct Line",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 5,
      "month": "2026-01",
      "visibilityScore": 25
    },
    {
      "rank": 5,
      "month": "2026-02",
      "visibilityScore": 37.2
    },
    {
      "rank": 7,
      "month": "2026-03",
      "visibilityScore": 40
    },
    {
      "rank": 7,
      "month": "2026-04",
      "visibilityScore": 20.8
    }
  ],
  "summary": "Direct Line is tracked across AI employer visibility rankings in the Insurance sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #2 out of 78 Insurance companies in the PerceptionX index.\n\nAI models most frequently position Direct Line alongside Aviva, Zurich, and AXA when discussing Insurance employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nDirect Line's Visibility Score has risen from 25 to 59 across its last 5 measurements (since January 2026), climbing 3 places in the Insurance rankings. Over that period it has moved ahead of Zurich and Legal & General. It now trails Aviva by 20.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "directline.com",
  "industry": "Insurance",
  "profileUrl": "https://employers.perceptionx.ai/company/direct-line",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 100,
    "googleAi": 76.9,
    "perplexity": 0
  },
  "overallRank": 59,
  "industryRank": 2,
  "mentionCount": 23,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "aviva",
      "company": "Aviva",
      "visibilityScore": 79.5
    },
    {
      "rank": 3,
      "slug": "zurich",
      "company": "Zurich",
      "visibilityScore": 53.8
    },
    {
      "rank": 4,
      "slug": "axa",
      "company": "AXA",
      "visibilityScore": 43.6
    },
    {
      "rank": 5,
      "slug": "legal-and-general",
      "company": "Legal & General",
      "visibilityScore": 43.6
    },
    {
      "rank": 6,
      "slug": "rsa-insurance",
      "company": "Rsa Insurance",
      "visibilityScore": 41
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 59,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 78,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}