{
  "slug": "diageo",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 1,
      "score": 100
    },
    "Innovation": {
      "rank": 5,
      "score": 66.7
    },
    "Leadership": {
      "rank": 1,
      "score": 100
    },
    "Onboarding": {
      "rank": 1,
      "score": 66.7
    },
    "Compensation": {
      "rank": 7,
      "score": 33.3
    },
    "Job Security": {
      "rank": 9,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 1,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 2,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 2,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 6,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 8,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 15,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 7,
      "score": 33.3
    }
  },
  "company": "Diageo",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 6,
      "month": "2026-01",
      "visibilityScore": 39.5
    },
    {
      "rank": 2,
      "month": "2026-02",
      "visibilityScore": 77.8
    },
    {
      "rank": 6,
      "month": "2026-03",
      "visibilityScore": 40
    }
  ],
  "summary": "Diageo is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #4 out of 76 FMCG companies in the PerceptionX index.\n\nAI models most frequently position Diageo alongside Unilever, Reckitt, and Nestlé when discussing FMCG employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nDiageo's Visibility Score has risen from 39.5 to 59 across its last 4 measurements (since January 2026), climbing 2 places in the FMCG rankings. Over that period it has moved ahead of Procter & Gamble and PepsiCo. It now trails Nestlé by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "diageo.com",
  "industry": "FMCG",
  "profileUrl": "https://employers.perceptionx.ai/company/diageo",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 100,
    "googleAi": 53.8,
    "perplexity": 23.1
  },
  "overallRank": 58,
  "industryRank": 4,
  "mentionCount": 23,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "unilever",
      "company": "Unilever",
      "visibilityScore": 82.1
    },
    {
      "rank": 2,
      "slug": "reckitt",
      "company": "Reckitt",
      "visibilityScore": 76.9
    },
    {
      "rank": 3,
      "slug": "nestle",
      "company": "Nestlé",
      "visibilityScore": 61.5
    },
    {
      "rank": 5,
      "slug": "procter-and-gamble",
      "company": "Procter & Gamble",
      "visibilityScore": 53.8
    },
    {
      "rank": 6,
      "slug": "pepsico",
      "company": "PepsiCo",
      "visibilityScore": 41
    }
  ],
  "otherIndustries": [
    {
      "industry": "Manufacturing & Industrial",
      "industryRank": 34,
      "visibilityScore": 5.1
    }
  ],
  "visibilityScore": 59,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 76,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}