{
  "slug": "dhl",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 5,
      "score": 66.7
    },
    "Innovation": {
      "rank": 7,
      "score": 33.3
    },
    "Leadership": {
      "rank": 3,
      "score": 66.7
    },
    "Onboarding": {
      "rank": 9,
      "score": 33.3
    },
    "Compensation": {
      "rank": 13,
      "score": 33.3
    },
    "Job Security": {
      "rank": 6,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 7,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 2,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 1,
      "score": 100
    },
    "Career Opportunities": {
      "rank": 8,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 4,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 9,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 7,
      "score": 33.3
    }
  },
  "company": "DHL",
  "country": "United States",
  "history": [
    {
      "rank": 1,
      "month": "2026-01",
      "visibilityScore": 88.2
    },
    {
      "rank": 5,
      "month": "2026-02",
      "visibilityScore": 47.7
    },
    {
      "rank": 2,
      "month": "2026-03",
      "visibilityScore": 75
    },
    {
      "rank": 6,
      "month": "2026-04",
      "visibilityScore": 33.3
    }
  ],
  "summary": "DHL is tracked across AI employer visibility rankings in the Logistics sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #5 out of 75 Logistics companies in the PerceptionX index.\n\nAI models most frequently position DHL alongside XPO, FedEx, and UPS when discussing Logistics employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nDHL's Visibility Score has fallen from 88.2 to 48.7 across its last 5 measurements (since January 2026), slipping 4 places in the Logistics rankings. XPO and FedEx have moved ahead of it. It now trails C.H. Robinson by 25.7 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "dhl.com",
  "industry": "Logistics",
  "profileUrl": "https://employers.perceptionx.ai/company/dhl",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 100,
    "googleAi": 23.1,
    "perplexity": 23.1
  },
  "overallRank": 126,
  "industryRank": 5,
  "mentionCount": 19,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "xpo",
      "company": "XPO",
      "visibilityScore": 84.6
    },
    {
      "rank": 2,
      "slug": "fedex",
      "company": "FedEx",
      "visibilityScore": 79.5
    },
    {
      "rank": 3,
      "slug": "ups",
      "company": "UPS",
      "visibilityScore": 79.5
    },
    {
      "rank": 4,
      "slug": "ch-robinson",
      "company": "C.H. Robinson",
      "visibilityScore": 74.4
    },
    {
      "rank": 6,
      "slug": "schneider-national",
      "company": "Schneider National",
      "visibilityScore": 38.5
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 48.7,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 75,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}