{
  "slug": "deutsche-welle",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 2,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 5,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 2,
      "score": 66.7
    }
  },
  "company": "Deutsche Welle",
  "country": "Germany",
  "history": [
    {
      "rank": 10,
      "month": "2026-02",
      "visibilityScore": 22.2
    },
    {
      "rank": 28,
      "month": "2026-03",
      "visibilityScore": 4.8
    },
    {
      "rank": 16,
      "month": "2026-04",
      "visibilityScore": 6.5
    }
  ],
  "summary": "Deutsche Welle is tracked across AI employer visibility rankings in the Media & Entertainment sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #10 out of 74 Media & Entertainment companies in the PerceptionX index.\n\nAI models most frequently position Deutsche Welle alongside Rtl, Prosiebensat.1 Media, and Axel Springer when discussing Media & Entertainment employers.\n\nThe company shows strongest employer visibility in Company Culture, Inclusion and Mission, Purpose & Impact. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nDeutsche Welle's Visibility Score has fallen from 22.2 to 12.8 across its last 4 measurements (since February 2026). Over that period it has moved ahead of Sky. Gruner + Jahr has moved ahead of it. It now trails Spotify by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "deutschewelle.com",
  "industry": "Media & Entertainment",
  "profileUrl": "https://employers.perceptionx.ai/company/deutsche-welle",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 23.1,
    "googleAi": 7.7,
    "perplexity": 7.7
  },
  "overallRank": 234,
  "industryRank": 10,
  "mentionCount": 5,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "rtl",
      "company": "Rtl",
      "visibilityScore": 76.9
    },
    {
      "rank": 2,
      "slug": "prosiebensat1-media",
      "company": "Prosiebensat.1 Media",
      "visibilityScore": 66.7
    },
    {
      "rank": 3,
      "slug": "axel-springer",
      "company": "Axel Springer",
      "visibilityScore": 61.5
    },
    {
      "rank": 4,
      "slug": "bertelsmann",
      "company": "Bertelsmann",
      "visibilityScore": 38.5
    },
    {
      "rank": 5,
      "slug": "zdf",
      "company": "Zdf",
      "visibilityScore": 35.9
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 12.8,
  "totalCompaniesInCountry": 1336,
  "totalCompaniesInIndustry": 74,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}