{
  "slug": "deichmann",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Job Security": {
      "rank": 6,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 3,
      "score": 33.3
    }
  },
  "company": "Deichmann",
  "country": "Germany",
  "history": [
    {
      "rank": 21,
      "month": "2026-02",
      "visibilityScore": 2.2
    },
    {
      "rank": 11,
      "month": "2026-04",
      "visibilityScore": 4.3
    }
  ],
  "summary": "Deichmann is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #16 out of 40 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Deichmann alongside Adidas, Puma, and Zalando when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Job Security and Mission, Purpose & Impact. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nDeichmann's Visibility Score has risen from 2.2 to 5.1 across its last 3 measurements (since February 2026), climbing 5 places in the Apparel rankings. Over that period it has moved ahead of Inditex and Peek & Cloppenburg. H & M has moved ahead of it. It now trails Ernsting'S Family by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "deichmann.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/deichmann",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 0,
    "perplexity": 15.4
  },
  "overallRank": 462,
  "industryRank": 16,
  "mentionCount": 2,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "adidas",
      "company": "Adidas",
      "visibilityScore": 84.6
    },
    {
      "rank": 2,
      "slug": "puma",
      "company": "Puma",
      "visibilityScore": 69.2
    },
    {
      "rank": 3,
      "slug": "zalando",
      "company": "Zalando",
      "visibilityScore": 69.2
    },
    {
      "rank": 4,
      "slug": "hugo-boss",
      "company": "Hugo Boss",
      "visibilityScore": 64.1
    },
    {
      "rank": 5,
      "slug": "about-you",
      "company": "About You",
      "visibilityScore": 28.2
    }
  ],
  "otherIndustries": [
    {
      "industry": "Retail",
      "industryRank": 39,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 5.1,
  "totalCompaniesInCountry": 1336,
  "totalCompaniesInIndustry": 40,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}