{
  "slug": "decathlon",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 3,
      "score": 66.7
    },
    "Innovation": {
      "rank": 2,
      "score": 100
    },
    "Leadership": {
      "rank": 3,
      "score": 66.7
    },
    "Onboarding": {
      "rank": 4,
      "score": 66.7
    },
    "Compensation": {
      "rank": 2,
      "score": 66.7
    },
    "Job Security": {
      "rank": 11,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 1,
      "score": 100
    },
    "Candidate Feedback": {
      "rank": 1,
      "score": 100
    },
    "Wellbeing & Balance": {
      "rank": 1,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 2,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 3,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 2,
      "score": 100
    },
    "Application & Communication": {
      "rank": 2,
      "score": 66.7
    }
  },
  "company": "Decathlon",
  "country": "France",
  "history": [
    {
      "rank": 2,
      "month": "2026-02",
      "visibilityScore": 44.4
    },
    {
      "rank": 1,
      "month": "2026-03",
      "visibilityScore": 100
    },
    {
      "rank": 1,
      "month": "2026-04",
      "visibilityScore": 100
    }
  ],
  "summary": "Decathlon is tracked across AI employer visibility rankings in the Retail sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #2 out of 64 Retail companies in the PerceptionX index.\n\nAI models most frequently position Decathlon alongside Carrefour, Leroy Merlin, and Fnac Darty when discussing Retail employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nDecathlon's Visibility Score has risen from 44.4 to 74.4 across its last 4 measurements (since February 2026). It now trails Carrefour by 5.1 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "decathlon.com",
  "industry": "Retail",
  "profileUrl": "https://employers.perceptionx.ai/company/decathlon",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 92.3,
    "googleAi": 69.2,
    "perplexity": 61.5
  },
  "overallRank": 34,
  "industryRank": 2,
  "mentionCount": 29,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "carrefour",
      "company": "Carrefour",
      "visibilityScore": 79.5
    },
    {
      "rank": 3,
      "slug": "leroy-merlin",
      "company": "Leroy Merlin",
      "visibilityScore": 56.4
    },
    {
      "rank": 4,
      "slug": "fnac-darty",
      "company": "Fnac Darty",
      "visibilityScore": 51.3
    },
    {
      "rank": 5,
      "slug": "sephora",
      "company": "Sephora",
      "visibilityScore": 41
    },
    {
      "rank": 6,
      "slug": "auchan",
      "company": "Auchan",
      "visibilityScore": 35.9
    }
  ],
  "otherIndustries": [
    {
      "industry": "Apparel",
      "industryRank": 4,
      "visibilityScore": 48.7
    },
    {
      "industry": "Logistics",
      "industryRank": 47,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 74.4,
  "totalCompaniesInCountry": 1140,
  "totalCompaniesInIndustry": 64,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}