{
  "slug": "clorox",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Job Security": {
      "rank": 10,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 8,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 10,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 8,
      "score": 33.3
    }
  },
  "company": "Clorox",
  "country": "United States",
  "history": [
    {
      "rank": 16,
      "month": "2026-01",
      "visibilityScore": 6.8
    },
    {
      "rank": 12,
      "month": "2026-02",
      "visibilityScore": 15.9
    },
    {
      "rank": 15,
      "month": "2026-03",
      "visibilityScore": 25
    }
  ],
  "summary": "Clorox is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #15 out of 61 FMCG companies in the PerceptionX index.\n\nAI models most frequently position Clorox alongside PepsiCo, Procter & Gamble, and Coca-Cola when discussing FMCG employers.\n\nThe company shows strongest employer visibility in Candidate Feedback, Interview Experience and Job Security. Visibility gaps exist in Application & Communication, Career Opportunities and Company Culture, where competitors tend to dominate the AI narrative.\n\nClorox's Visibility Score has risen from 6.8 to 10.3 across its last 4 measurements (since January 2026), climbing 1 place in the FMCG rankings. Over that period it has moved ahead of Kraft Heinz and Cadbury. Hershey has moved ahead of it. It now trails Campbell Soup Company by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "clorox.com",
  "industry": "FMCG",
  "profileUrl": "https://employers.perceptionx.ai/company/clorox",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 15.4,
    "googleAi": 7.7,
    "perplexity": 7.7
  },
  "overallRank": 376,
  "industryRank": 15,
  "mentionCount": 4,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "pepsico",
      "company": "PepsiCo",
      "visibilityScore": 87.2
    },
    {
      "rank": 2,
      "slug": "procter-and-gamble",
      "company": "Procter & Gamble",
      "visibilityScore": 87.2
    },
    {
      "rank": 3,
      "slug": "coca-cola",
      "company": "Coca-Cola",
      "visibilityScore": 82.1
    },
    {
      "rank": 4,
      "slug": "general-mills",
      "company": "General Mills",
      "visibilityScore": 69.2
    },
    {
      "rank": 5,
      "slug": "unilever",
      "company": "Unilever",
      "visibilityScore": 66.7
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 10.3,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 61,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}