{
  "slug": "carmax",
  "month": "2026-04",
  "status": "current",
  "themes": {
    "Security & Perks": {
      "rank": 4,
      "score": 33.3
    },
    "Mission & Purpose": {
      "rank": 6,
      "score": 33.3
    },
    "Application Process": {
      "rank": 5,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 8,
      "score": 33.3
    },
    "Rewards & Recognition": {
      "rank": 3,
      "score": 66.7
    }
  },
  "company": "Carmax",
  "country": "United States",
  "history": [
    {
      "rank": 8,
      "month": "2026-01",
      "visibilityScore": 23.1
    },
    {
      "rank": 11,
      "month": "2026-02",
      "visibilityScore": 17.4
    },
    {
      "rank": 9,
      "month": "2026-04",
      "visibilityScore": 12.5
    }
  ],
  "summary": "Carmax is tracked across AI employer visibility rankings in the Automotive sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #9 out of 58 Automotive companies in the PerceptionX index.\n\nAI models most frequently position Carmax alongside Ford, General Motors, and Toyota when discussing Automotive employers.\n\nThe company shows strongest employer visibility in Application Process, Career Opportunities and Mission & Purpose. Visibility gaps exist in Candidate Communication, Candidate Feedback and Company Culture, where competitors tend to dominate the AI narrative.\n\nCarmax's Visibility Score has fallen from 23.1 to 12.5 across its last 3 measurements (since January 2026), slipping 1 place in the Automotive rankings. Over that period it has moved ahead of Honda and Nissan. Rivian and Penske Automotive have moved ahead of it. It now trails Stellantis by 2.1 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "carmax.com",
  "industry": "Automotive",
  "profileUrl": "https://employers.perceptionx.ai/company/carmax",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 25,
    "perplexity": 12.5
  },
  "overallRank": 353,
  "industryRank": 9,
  "mentionCount": 6,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "ford",
      "company": "Ford",
      "visibilityScore": 70.8
    },
    {
      "rank": 2,
      "slug": "general-motors",
      "company": "General Motors",
      "visibilityScore": 68.8
    },
    {
      "rank": 3,
      "slug": "toyota",
      "company": "Toyota",
      "visibilityScore": 54.2
    },
    {
      "rank": 4,
      "slug": "tesla",
      "company": "Tesla",
      "visibilityScore": 50
    },
    {
      "rank": 5,
      "slug": "rivian",
      "company": "Rivian",
      "visibilityScore": 39.6
    }
  ],
  "otherIndustries": [
    {
      "industry": "Retail",
      "industryRank": 44,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 12.5,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 58,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}