{
  "slug": "campbell-soup-company",
  "month": "2026-08",
  "status": "current",
  "themes": {
    "Innovation": {
      "rank": 8,
      "score": 33.3
    },
    "Job Security": {
      "rank": 8,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 5,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 7,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 10,
      "score": 33.3
    }
  },
  "company": "Campbell Soup Company",
  "country": "United States",
  "history": [],
  "summary": "Campbell Soup Company is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #14 out of 61 FMCG companies in the PerceptionX index.\n\nAI models most frequently position Campbell Soup Company alongside PepsiCo, Procter & Gamble, and Coca-Cola when discussing FMCG employers.\n\nThe company shows strongest employer visibility in Application & Communication, Career Opportunities and Innovation. Visibility gaps exist in Candidate Feedback, Company Culture and Compensation, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": null,
  "industry": "FMCG",
  "profileUrl": "https://employers.perceptionx.ai/company/campbell-soup-company",
  "lastUpdated": "2026-08-14",
  "modelScores": {
    "chatgpt": 38.5,
    "googleAi": 0,
    "perplexity": 0
  },
  "overallRank": 317,
  "industryRank": 14,
  "mentionCount": 5,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "pepsico",
      "company": "PepsiCo",
      "visibilityScore": 87.2
    },
    {
      "rank": 2,
      "slug": "procter-and-gamble",
      "company": "Procter & Gamble",
      "visibilityScore": 87.2
    },
    {
      "rank": 3,
      "slug": "coca-cola",
      "company": "Coca-Cola",
      "visibilityScore": 82.1
    },
    {
      "rank": 4,
      "slug": "general-mills",
      "company": "General Mills",
      "visibilityScore": 69.2
    },
    {
      "rank": 5,
      "slug": "unilever",
      "company": "Unilever",
      "visibilityScore": 66.7
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 12.8,
  "totalCompaniesInCountry": 1443,
  "totalCompaniesInIndustry": 61,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}