{
  "slug": "cadbury",
  "month": "2026-08",
  "status": "current",
  "themes": {
    "Application & Communication": {
      "rank": 9,
      "score": 33.3
    }
  },
  "company": "Cadbury",
  "country": "United States",
  "history": [
    {
      "rank": 15,
      "month": "2026-01",
      "visibilityScore": 6.8
    }
  ],
  "summary": "Cadbury is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #34 out of 61 FMCG companies in the PerceptionX index.\n\nAI models most frequently position Cadbury alongside PepsiCo, Procter & Gamble, and Coca-Cola when discussing FMCG employers.\n\nThe company shows strongest employer visibility in Application & Communication. Visibility gaps exist in Candidate Feedback, Career Opportunities and Company Culture, where competitors tend to dominate the AI narrative.\n\nCadbury's Visibility Score has fallen from 6.8 to 2.6 across its last 2 measurements (since January 2026), slipping 19 places in the FMCG rankings. Hershey and Clorox have moved ahead of it. It now trails Wegmans by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "cadbury.com",
  "industry": "FMCG",
  "profileUrl": "https://employers.perceptionx.ai/company/cadbury",
  "lastUpdated": "2026-08-13",
  "modelScores": {
    "chatgpt": 7.7,
    "googleAi": 0,
    "perplexity": 0
  },
  "overallRank": 832,
  "industryRank": 34,
  "mentionCount": 1,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "pepsico",
      "company": "PepsiCo",
      "visibilityScore": 87.2
    },
    {
      "rank": 2,
      "slug": "procter-and-gamble",
      "company": "Procter & Gamble",
      "visibilityScore": 87.2
    },
    {
      "rank": 3,
      "slug": "coca-cola",
      "company": "Coca-Cola",
      "visibilityScore": 82.1
    },
    {
      "rank": 4,
      "slug": "general-mills",
      "company": "General Mills",
      "visibilityScore": 69.2
    },
    {
      "rank": 5,
      "slug": "unilever",
      "company": "Unilever",
      "visibilityScore": 66.7
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 2.6,
  "totalCompaniesInCountry": 1443,
  "totalCompaniesInIndustry": 61,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}