{
  "slug": "burberry",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 4,
      "score": 66.7
    },
    "Innovation": {
      "rank": 2,
      "score": 33.3
    },
    "Leadership": {
      "rank": 1,
      "score": 100
    },
    "Onboarding": {
      "rank": 3,
      "score": 66.7
    },
    "Compensation": {
      "rank": 1,
      "score": 100
    },
    "Job Security": {
      "rank": 4,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 4,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 2,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 4,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 2,
      "score": 100
    },
    "Interview Experience": {
      "rank": 5,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 5,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 3,
      "score": 66.7
    }
  },
  "company": "Burberry",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 2,
      "month": "2026-02",
      "visibilityScore": 40.4
    },
    {
      "rank": 2,
      "month": "2026-03",
      "visibilityScore": 100
    },
    {
      "rank": 1,
      "month": "2026-04",
      "visibilityScore": 51.1
    }
  ],
  "summary": "Burberry is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #3 out of 58 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Burberry alongside ASOS, Marks & Spencer, and Primark when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nBurberry's Visibility Score has risen from 40.4 to 64.1 across its last 4 measurements (since February 2026), slipping 1 place in the Apparel rankings. Marks & Spencer has moved ahead of it. It now trails Marks & Spencer by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "burberry.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/burberry",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 100,
    "googleAi": 46.2,
    "perplexity": 46.2
  },
  "overallRank": 50,
  "industryRank": 3,
  "mentionCount": 25,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "asos",
      "company": "ASOS",
      "visibilityScore": 74.4
    },
    {
      "rank": 2,
      "slug": "marks-and-spencer",
      "company": "Marks & Spencer",
      "visibilityScore": 66.7
    },
    {
      "rank": 4,
      "slug": "primark",
      "company": "Primark",
      "visibilityScore": 38.5
    },
    {
      "rank": 5,
      "slug": "ted-baker",
      "company": "Ted Baker",
      "visibilityScore": 28.2
    },
    {
      "rank": 6,
      "slug": "john-lewis-partnership",
      "company": "John Lewis Partnership",
      "visibilityScore": 23.1
    }
  ],
  "otherIndustries": [
    {
      "industry": "Retail",
      "industryRank": 14,
      "visibilityScore": 15.4
    },
    {
      "industry": "Beauty",
      "industryRank": 26,
      "visibilityScore": 5.1
    },
    {
      "industry": "FMCG",
      "industryRank": 39,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 64.1,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 58,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}