{
  "slug": "bupa",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 2,
      "score": 100
    },
    "Innovation": {
      "rank": 2,
      "score": 66.7
    },
    "Leadership": {
      "rank": 2,
      "score": 66.7
    },
    "Compensation": {
      "rank": 2,
      "score": 66.7
    },
    "Job Security": {
      "rank": 2,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 2,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 3,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 2,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 1,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 2,
      "score": 66.7
    },
    "Application & Communication": {
      "rank": 1,
      "score": 66.7
    }
  },
  "company": "Bupa",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 1,
      "month": "2026-02",
      "visibilityScore": 41.5
    },
    {
      "rank": 3,
      "month": "2026-03",
      "visibilityScore": 57.1
    },
    {
      "rank": 1,
      "month": "2026-04",
      "visibilityScore": 58.3
    }
  ],
  "summary": "Bupa is tracked across AI employer visibility rankings in the Healthcare sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #1 out of 85 Healthcare companies in the PerceptionX index.\n\nAI models most frequently position Bupa alongside AstraZeneca, GSK, and Nuffield Health when discussing Healthcare employers.\n\nThe company shows strongest employer visibility in Application & Communication, Career Opportunities and Company Culture. Visibility gaps exist in Candidate Feedback and Onboarding, where competitors tend to dominate the AI narrative.\n\nBupa's Visibility Score has risen from 41.5 to 56.4 across its last 4 measurements (since February 2026). It currently tops this ranking.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "bupa.com",
  "industry": "Healthcare",
  "profileUrl": "https://employers.perceptionx.ai/company/bupa",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 76.9,
    "googleAi": 23.1,
    "perplexity": 69.2
  },
  "overallRank": 64,
  "industryRank": 1,
  "mentionCount": 22,
  "topCompetitors": [
    {
      "rank": 2,
      "slug": "astrazeneca",
      "company": "AstraZeneca",
      "visibilityScore": 53.8
    },
    {
      "rank": 3,
      "slug": "gsk",
      "company": "GSK",
      "visibilityScore": 43.6
    },
    {
      "rank": 4,
      "slug": "nuffield-health",
      "company": "Nuffield Health",
      "visibilityScore": 35.9
    },
    {
      "rank": 5,
      "slug": "glaxosmithkline",
      "company": "Glaxosmithkline",
      "visibilityScore": 25.6
    },
    {
      "rank": 6,
      "slug": "pfizer",
      "company": "Pfizer",
      "visibilityScore": 25.6
    }
  ],
  "otherIndustries": [
    {
      "industry": "Pharmaceutical",
      "industryRank": 23,
      "visibilityScore": 5.1
    },
    {
      "industry": "Automotive",
      "industryRank": 29,
      "visibilityScore": 2.1
    }
  ],
  "visibilityScore": 56.4,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 85,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}