{
  "slug": "british-airways",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 1,
      "score": 100
    },
    "Innovation": {
      "rank": 1,
      "score": 100
    },
    "Leadership": {
      "rank": 1,
      "score": 100
    },
    "Onboarding": {
      "rank": 1,
      "score": 100
    },
    "Compensation": {
      "rank": 1,
      "score": 100
    },
    "Job Security": {
      "rank": 1,
      "score": 100
    },
    "Company Culture": {
      "rank": 4,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 1,
      "score": 100
    },
    "Wellbeing & Balance": {
      "rank": 1,
      "score": 100
    },
    "Career Opportunities": {
      "rank": 1,
      "score": 100
    },
    "Interview Experience": {
      "rank": 1,
      "score": 100
    },
    "Mission, Purpose & Impact": {
      "rank": 1,
      "score": 100
    },
    "Application & Communication": {
      "rank": 1,
      "score": 100
    }
  },
  "company": "British Airways",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 1,
      "month": "2026-01",
      "visibilityScore": 95.8
    },
    {
      "rank": 1,
      "month": "2026-02",
      "visibilityScore": 95.8
    },
    {
      "rank": 1,
      "month": "2026-04",
      "visibilityScore": 97.9
    }
  ],
  "summary": "British Airways is tracked across AI employer visibility rankings in the Airline sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #1 out of 34 Airline companies in the PerceptionX index.\n\nAI models most frequently position British Airways alongside EasyJet, Virgin, and Jet2 when discussing Airline employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nBritish Airways's Visibility Score has risen from 95.8 to 97.4 across its last 4 measurements (since January 2026). It currently tops this ranking.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "britishairways.com",
  "industry": "Airline",
  "profileUrl": "https://employers.perceptionx.ai/company/british-airways",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 100,
    "googleAi": 100,
    "perplexity": 92.3
  },
  "overallRank": 2,
  "industryRank": 1,
  "mentionCount": 38,
  "topCompetitors": [
    {
      "rank": 2,
      "slug": "easyjet",
      "company": "EasyJet",
      "visibilityScore": 92.3
    },
    {
      "rank": 3,
      "slug": "virgin",
      "company": "Virgin",
      "visibilityScore": 79.5
    },
    {
      "rank": 4,
      "slug": "jet2",
      "company": "Jet2",
      "visibilityScore": 66.7
    },
    {
      "rank": 5,
      "slug": "iag",
      "company": "Iag",
      "visibilityScore": 17.9
    },
    {
      "rank": 6,
      "slug": "tui",
      "company": "TUI",
      "visibilityScore": 17.9
    }
  ],
  "otherIndustries": [
    {
      "industry": "Travel",
      "industryRank": 3,
      "visibilityScore": 53.8
    },
    {
      "industry": "Hospitality",
      "industryRank": 21,
      "visibilityScore": 5.1
    }
  ],
  "visibilityScore": 97.4,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 34,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}