{
  "slug": "boticario",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 9,
      "score": 33.3
    },
    "Innovation": {
      "rank": 9,
      "score": 33.3
    },
    "Leadership": {
      "rank": 10,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 7,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 5,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 6,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 6,
      "score": 33.3
    }
  },
  "company": "Boticário",
  "country": "Brazil",
  "history": [
    {
      "rank": 26,
      "month": "2026-02",
      "visibilityScore": 2.2
    }
  ],
  "summary": "Boticário is tracked across AI employer visibility rankings in the Beauty sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #10 out of 50 Beauty companies in the PerceptionX index.\n\nAI models most frequently position Boticário alongside L'Oréal, Natura, and Natura & Co when discussing Beauty employers.\n\nThe company shows strongest employer visibility in Application & Communication, Company Culture and Inclusion. Visibility gaps exist in Candidate Feedback, Career Opportunities and Compensation, where competitors tend to dominate the AI narrative.\n\nBoticário's Visibility Score has risen from 2.2 to 20.5 across its last 2 measurements (since February 2026), climbing 16 places in the Beauty rankings. Over that period it has moved ahead of Procter & Gamble and Beiersdorf. It now trails Unilever by 18 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "boticrio.com",
  "industry": "Beauty",
  "profileUrl": "https://employers.perceptionx.ai/company/boticario",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 38.5,
    "googleAi": 23.1,
    "perplexity": 0
  },
  "overallRank": 163,
  "industryRank": 10,
  "mentionCount": 8,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "loreal",
      "company": "L'Oréal",
      "visibilityScore": 87.2
    },
    {
      "rank": 2,
      "slug": "natura",
      "company": "Natura",
      "visibilityScore": 69.2
    },
    {
      "rank": 3,
      "slug": "natura-and-co",
      "company": "Natura & Co",
      "visibilityScore": 64.1
    },
    {
      "rank": 4,
      "slug": "grupo-boticario",
      "company": "Grupo Boticário",
      "visibilityScore": 56.4
    },
    {
      "rank": 5,
      "slug": "avon",
      "company": "Avon",
      "visibilityScore": 53.8
    }
  ],
  "otherIndustries": [
    {
      "industry": "FMCG",
      "industryRank": 24,
      "visibilityScore": 5.1
    },
    {
      "industry": "Retail",
      "industryRank": 42,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 20.5,
  "totalCompaniesInCountry": 1222,
  "totalCompaniesInIndustry": 50,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}