{
  "slug": "bookingcom",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Innovation": {
      "rank": 10,
      "score": 33.3
    },
    "Compensation": {
      "rank": 12,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 13,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 12,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 5,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 4,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 6,
      "score": 33.3
    }
  },
  "company": "Booking.com",
  "country": "United States",
  "history": [
    {
      "rank": 11,
      "month": "2025-11",
      "visibilityScore": 10.5
    },
    {
      "rank": 7,
      "month": "2026-01",
      "visibilityScore": 29.7
    },
    {
      "rank": 24,
      "month": "2026-02",
      "visibilityScore": 4.3
    },
    {
      "rank": 12,
      "month": "2026-04",
      "visibilityScore": 9.4
    }
  ],
  "summary": "Booking.com is tracked across AI employer visibility rankings in the Travel sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #12 out of 59 Travel companies in the PerceptionX index.\n\nAI models most frequently position Booking.com alongside Expedia, Delta Air Lines, and Southwest Airlines when discussing Travel employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nBooking.com's Visibility Score has risen from 10.5 to 23.1 across its last 5 measurements (since November 2025), slipping 1 place in the Travel rankings. Over that period it has moved ahead of JetBlue and Travel + Leisure. United Airlines and Tripadvisor have moved ahead of it. It now trails American Express by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "bookingcom.com",
  "industry": "Travel",
  "profileUrl": "https://employers.perceptionx.ai/company/bookingcom",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 23.1,
    "googleAi": 46.2,
    "perplexity": 0
  },
  "overallRank": 241,
  "industryRank": 12,
  "mentionCount": 9,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "expedia",
      "company": "Expedia",
      "visibilityScore": 71.8
    },
    {
      "rank": 2,
      "slug": "delta-air-lines",
      "company": "Delta Air Lines",
      "visibilityScore": 69.2
    },
    {
      "rank": 3,
      "slug": "southwest-airlines",
      "company": "Southwest Airlines",
      "visibilityScore": 64.1
    },
    {
      "rank": 4,
      "slug": "hilton",
      "company": "Hilton",
      "visibilityScore": 59
    },
    {
      "rank": 5,
      "slug": "booking",
      "company": "Booking",
      "visibilityScore": 56.4
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 23.1,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 59,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}