{
  "slug": "boohoo",
  "month": "2026-08",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 7,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 3,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 5,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 4,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 4,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 5,
      "score": 33.3
    }
  },
  "company": "Boohoo",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 18,
      "month": "2026-04",
      "visibilityScore": 2.1
    }
  ],
  "summary": "Boohoo is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #8 out of 58 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Boohoo alongside ASOS, Marks & Spencer, and Burberry when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Company Culture. Visibility gaps exist in Career Opportunities, Compensation and Innovation, where competitors tend to dominate the AI narrative.\n\nBoohoo's Visibility Score has risen from 2.1 to 17.9 across its last 2 measurements (since April 2026), climbing 10 places in the Apparel rankings. Over that period it has moved ahead of Adidas and Nike. Ted Baker has moved ahead of it. It now trails Patagonia by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "boohoo.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/boohoo",
  "lastUpdated": "2026-08-13",
  "modelScores": {
    "chatgpt": 30.8,
    "googleAi": 23.1,
    "perplexity": 0
  },
  "overallRank": 195,
  "industryRank": 8,
  "mentionCount": 7,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "asos",
      "company": "ASOS",
      "visibilityScore": 74.4
    },
    {
      "rank": 2,
      "slug": "marks-and-spencer",
      "company": "Marks & Spencer",
      "visibilityScore": 66.7
    },
    {
      "rank": 3,
      "slug": "burberry",
      "company": "Burberry",
      "visibilityScore": 64.1
    },
    {
      "rank": 4,
      "slug": "primark",
      "company": "Primark",
      "visibilityScore": 38.5
    },
    {
      "rank": 5,
      "slug": "ted-baker",
      "company": "Ted Baker",
      "visibilityScore": 28.2
    }
  ],
  "otherIndustries": [
    {
      "industry": "Retail",
      "industryRank": 39,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 17.9,
  "totalCompaniesInCountry": 1401,
  "totalCompaniesInIndustry": 58,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}