{
  "slug": "bfi",
  "month": "2026-07",
  "themes": {
    "Inclusion": {
      "rank": 5,
      "score": 33.3
    },
    "Social Impact": {
      "rank": 4,
      "score": 33.3
    }
  },
  "company": "Bfi",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 17,
      "month": "2026-02",
      "visibilityScore": 4.3
    },
    {
      "rank": 2,
      "month": "2026-03",
      "visibilityScore": 100
    }
  ],
  "summary": "Bfi is tracked across AI employer visibility rankings in the Media & Entertainment sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #22 out of 48 Media & Entertainment companies in the PerceptionX index.\n\nAI models most frequently position Bfi alongside Sky, Channel 4, and Itv when discussing Media & Entertainment employers.\n\nThe company shows strongest employer visibility in Inclusion and Social Impact. Visibility gaps exist in Application Process, Candidate Communication and Candidate Feedback, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "bfi.com",
  "industry": "Media & Entertainment",
  "profileUrl": "https://employers.perceptionx.ai/company/bfi",
  "lastUpdated": "2026-07-28",
  "modelScores": {
    "chatgpt": 6.3,
    "googleAi": 0,
    "perplexity": 6.3
  },
  "overallRank": 421,
  "industryRank": 22,
  "mentionCount": 2,
  "otherIndustries": [],
  "visibilityScore": 4.2,
  "totalCompaniesInCountry": 780,
  "totalCompaniesInIndustry": 48,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}