{
  "slug": "best-western",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Innovation": {
      "rank": 8,
      "score": 33.3
    }
  },
  "company": "Best Western",
  "country": "United States",
  "history": [
    {
      "rank": 30,
      "month": "2026-02",
      "visibilityScore": 2.3
    }
  ],
  "summary": "Best Western is tracked across AI employer visibility rankings in the Hospitality sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #45 out of 88 Hospitality companies in the PerceptionX index.\n\nAI models most frequently position Best Western alongside Marriott, Hilton, and Four Seasons when discussing Hospitality employers.\n\nThe company shows strongest employer visibility in Innovation and Mission, Purpose & Impact. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nBest Western's Visibility Score has risen from 2.3 to 2.6 across its last 2 measurements (since February 2026), slipping 15 places in the Hospitality rankings. Over that period it has moved ahead of Montage and Southwest Airlines. Omni Hotels & Resorts and Caesars Entertainment have moved ahead of it. It now trails Yum! Brands by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "bestwestern.com",
  "industry": "Hospitality",
  "profileUrl": "https://employers.perceptionx.ai/company/best-western",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 0,
    "perplexity": 7.7
  },
  "overallRank": 810,
  "industryRank": 45,
  "mentionCount": 1,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "marriott",
      "company": "Marriott",
      "visibilityScore": 97.4
    },
    {
      "rank": 2,
      "slug": "hilton",
      "company": "Hilton",
      "visibilityScore": 94.9
    },
    {
      "rank": 3,
      "slug": "four-seasons",
      "company": "Four Seasons",
      "visibilityScore": 66.7
    },
    {
      "rank": 4,
      "slug": "ihg-hotels-and-resorts",
      "company": "IHG Hotels & Resorts",
      "visibilityScore": 43.6
    },
    {
      "rank": 5,
      "slug": "intercontinental-hotels",
      "company": "Intercontinental Hotels",
      "visibilityScore": 33.3
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 2.6,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 88,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}