{
  "slug": "best-buy",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 1,
      "score": 100
    },
    "Innovation": {
      "rank": 1,
      "score": 100
    },
    "Leadership": {
      "rank": 5,
      "score": 66.7
    },
    "Compensation": {
      "rank": 5,
      "score": 33.3
    },
    "Job Security": {
      "rank": 9,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 9,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 1,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 5,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 3,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 5,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 7,
      "score": 33.3
    }
  },
  "company": "Best Buy",
  "country": "United States",
  "history": [
    {
      "rank": 13,
      "month": "2026-01",
      "visibilityScore": 16.7
    },
    {
      "rank": 8,
      "month": "2026-02",
      "visibilityScore": 28.3
    },
    {
      "rank": 5,
      "month": "2026-03",
      "visibilityScore": 50
    },
    {
      "rank": 8,
      "month": "2026-04",
      "visibilityScore": 31.3
    }
  ],
  "summary": "Best Buy is tracked across AI employer visibility rankings in the Retail sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #5 out of 63 Retail companies in the PerceptionX index.\n\nAI models most frequently position Best Buy alongside Target, Costco, and The Home Depot when discussing Retail employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Company Culture and Onboarding, where competitors tend to dominate the AI narrative.\n\nBest Buy's Visibility Score has risen from 16.7 to 43.6 across its last 5 measurements (since January 2026), climbing 8 places in the Retail rankings. Over that period it has moved ahead of Trader Joe's and Nordstrom. It now trails Walmart by 7.7 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "bestbuy.com",
  "industry": "Retail",
  "profileUrl": "https://employers.perceptionx.ai/company/best-buy",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 84.6,
    "googleAi": 15.4,
    "perplexity": 30.8
  },
  "overallRank": 140,
  "industryRank": 5,
  "mentionCount": 17,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "target",
      "company": "Target",
      "visibilityScore": 76.9
    },
    {
      "rank": 2,
      "slug": "costco",
      "company": "Costco",
      "visibilityScore": 71.8
    },
    {
      "rank": 3,
      "slug": "the-home-depot",
      "company": "The Home Depot",
      "visibilityScore": 53.8
    },
    {
      "rank": 4,
      "slug": "walmart",
      "company": "Walmart",
      "visibilityScore": 51.3
    },
    {
      "rank": 6,
      "slug": "trader-joes",
      "company": "Trader Joe's",
      "visibilityScore": 43.6
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 43.6,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 63,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}