{
  "slug": "bertelsmann",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 7,
      "score": 33.3
    },
    "Leadership": {
      "rank": 4,
      "score": 33.3
    },
    "Compensation": {
      "rank": 6,
      "score": 33.3
    },
    "Job Security": {
      "rank": 6,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 4,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 2,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 5,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 3,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 1,
      "score": 100
    },
    "Mission, Purpose & Impact": {
      "rank": 7,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 3,
      "score": 66.7
    }
  },
  "company": "Bertelsmann",
  "country": "Germany",
  "history": [
    {
      "rank": 2,
      "month": "2026-02",
      "visibilityScore": 51.9
    },
    {
      "rank": 1,
      "month": "2026-03",
      "visibilityScore": 47.6
    },
    {
      "rank": 1,
      "month": "2026-04",
      "visibilityScore": 60.9
    }
  ],
  "summary": "Bertelsmann is tracked across AI employer visibility rankings in the Media & Entertainment sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #4 out of 74 Media & Entertainment companies in the PerceptionX index.\n\nAI models most frequently position Bertelsmann alongside Rtl, Prosiebensat.1 Media, and Axel Springer when discussing Media & Entertainment employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Innovation and Onboarding, where competitors tend to dominate the AI narrative.\n\nBertelsmann's Visibility Score has fallen from 51.9 to 38.5 across its last 4 measurements (since February 2026), slipping 2 places in the Media & Entertainment rankings. Prosiebensat.1 Media and Axel Springer have moved ahead of it. It now trails Axel Springer by 23 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "bertelsmann.com",
  "industry": "Media & Entertainment",
  "profileUrl": "https://employers.perceptionx.ai/company/bertelsmann",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 23.1,
    "googleAi": 38.5,
    "perplexity": 53.8
  },
  "overallRank": 92,
  "industryRank": 4,
  "mentionCount": 15,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "rtl",
      "company": "Rtl",
      "visibilityScore": 76.9
    },
    {
      "rank": 2,
      "slug": "prosiebensat1-media",
      "company": "Prosiebensat.1 Media",
      "visibilityScore": 66.7
    },
    {
      "rank": 3,
      "slug": "axel-springer",
      "company": "Axel Springer",
      "visibilityScore": 61.5
    },
    {
      "rank": 5,
      "slug": "zdf",
      "company": "Zdf",
      "visibilityScore": 35.9
    },
    {
      "rank": 6,
      "slug": "ard",
      "company": "Ard",
      "visibilityScore": 30.8
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 38.5,
  "totalCompaniesInCountry": 1336,
  "totalCompaniesInIndustry": 74,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}