{
  "slug": "beiersdorf",
  "month": "2026-07",
  "themes": {
    "Inclusion": {
      "rank": 1,
      "score": 100
    },
    "Innovation": {
      "rank": 1,
      "score": 100
    },
    "Leadership": {
      "rank": 1,
      "score": 100
    },
    "Social Impact": {
      "rank": 1,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 2,
      "score": 66.7
    },
    "Security & Perks": {
      "rank": 1,
      "score": 100
    },
    "Mission & Purpose": {
      "rank": 2,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 1,
      "score": 66.7
    },
    "Application Process": {
      "rank": 3,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 1,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 1,
      "score": 100
    },
    "Interview Experience": {
      "rank": 1,
      "score": 100
    },
    "Onboarding Experience": {
      "rank": 1,
      "score": 66.7
    },
    "Rewards & Recognition": {
      "rank": 2,
      "score": 66.7
    },
    "Candidate Communication": {
      "rank": 2,
      "score": 66.7
    }
  },
  "company": "Beiersdorf",
  "country": "Germany",
  "history": [
    {
      "rank": 2,
      "month": "2026-02",
      "visibilityScore": 56.5
    },
    {
      "rank": 3,
      "month": "2026-03",
      "visibilityScore": 50
    }
  ],
  "summary": "Beiersdorf is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #1 out of 48 FMCG companies in the PerceptionX index.\n\nAI models most frequently position Beiersdorf alongside Henkel, Unilever, and Procter & Gamble when discussing FMCG employers.\n\nThe company shows strongest employer visibility in Application Process, Candidate Communication and Candidate Feedback.\n\nThis analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "beiersdorf.com",
  "industry": "FMCG",
  "profileUrl": "https://employers.perceptionx.ai/company/beiersdorf",
  "lastUpdated": "2026-07-29",
  "modelScores": {
    "chatgpt": 100,
    "googleAi": 100,
    "perplexity": 43.8
  },
  "overallRank": 16,
  "industryRank": 1,
  "mentionCount": 39,
  "otherIndustries": [
    {
      "industry": "Beauty",
      "industryRank": 1,
      "visibilityScore": 79.2
    }
  ],
  "visibilityScore": 81.3,
  "totalCompaniesInCountry": 663,
  "totalCompaniesInIndustry": 48,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}