{
  "slug": "basf",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 1,
      "score": 100
    },
    "Innovation": {
      "rank": 1,
      "score": 100
    },
    "Leadership": {
      "rank": 1,
      "score": 100
    },
    "Onboarding": {
      "rank": 1,
      "score": 66.7
    },
    "Compensation": {
      "rank": 4,
      "score": 66.7
    },
    "Job Security": {
      "rank": 2,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 1,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 4,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 6,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 1,
      "score": 100
    },
    "Mission, Purpose & Impact": {
      "rank": 1,
      "score": 100
    },
    "Application & Communication": {
      "rank": 3,
      "score": 66.7
    }
  },
  "company": "Basf",
  "country": "Germany",
  "history": [
    {
      "rank": 3,
      "month": "2026-02",
      "visibilityScore": 62.1
    },
    {
      "rank": 5,
      "month": "2026-03",
      "visibilityScore": 36.8
    },
    {
      "rank": 3,
      "month": "2026-04",
      "visibilityScore": 37.5
    }
  ],
  "summary": "BASF is tracked across AI employer visibility rankings in the Manufacturing & Industrial sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #2 out of 85 Manufacturing & Industrial companies in the PerceptionX index.\n\nAI models most frequently position BASF alongside Bosch, BMW, and Volkswagen when discussing Manufacturing & Industrial employers.\n\nThe company shows strongest employer visibility in Application & Communication, Career Opportunities and Company Culture. Visibility gaps exist in Candidate Feedback, where competitors tend to dominate the AI narrative.\n\nBASF's Visibility Score has risen from 62.1 to 69.2 across its last 4 measurements (since February 2026), climbing 1 place in the Manufacturing & Industrial rankings. Over that period it has moved ahead of BMW. It now trails Bosch by 18 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "basf.com",
  "industry": "Manufacturing & Industrial",
  "profileUrl": "https://employers.perceptionx.ai/company/basf",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 92.3,
    "googleAi": 61.5,
    "perplexity": 53.8
  },
  "overallRank": 37,
  "industryRank": 2,
  "mentionCount": 27,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "bosch",
      "company": "Bosch",
      "visibilityScore": 87.2
    },
    {
      "rank": 3,
      "slug": "bmw",
      "company": "BMW",
      "visibilityScore": 66.7
    },
    {
      "rank": 4,
      "slug": "volkswagen",
      "company": "Volkswagen",
      "visibilityScore": 61.5
    },
    {
      "rank": 5,
      "slug": "thyssenkrupp",
      "company": "Thyssenkrupp",
      "visibilityScore": 46.2
    },
    {
      "rank": 6,
      "slug": "continental",
      "company": "Continental",
      "visibilityScore": 43.6
    }
  ],
  "otherIndustries": [
    {
      "industry": "Oil & Gas",
      "industryRank": 4,
      "visibilityScore": 14.6
    },
    {
      "industry": "Biotechnology",
      "industryRank": 12,
      "visibilityScore": 7.7
    },
    {
      "industry": "Cloud Data Platform",
      "industryRank": 34,
      "visibilityScore": 2.6
    },
    {
      "industry": "Finance",
      "industryRank": 64,
      "visibilityScore": 2.6
    },
    {
      "industry": "Healthcare",
      "industryRank": 44,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 69.2,
  "totalCompaniesInCountry": 1336,
  "totalCompaniesInIndustry": 85,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}