{
  "slug": "baillie-gifford",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Compensation": {
      "rank": 12,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 13,
      "score": 33.3
    }
  },
  "company": "Baillie Gifford",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 26,
      "month": "2026-02",
      "visibilityScore": 6.5
    }
  ],
  "summary": "Baillie Gifford is tracked across AI employer visibility rankings in the Finance sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #40 out of 111 Finance companies in the PerceptionX index.\n\nAI models most frequently position Baillie Gifford alongside Barclays, HSBC, and Lloyds when discussing Finance employers.\n\nThe company shows strongest employer visibility in Career Opportunities and Compensation. Visibility gaps exist in Application & Communication, Candidate Feedback and Company Culture, where competitors tend to dominate the AI narrative.\n\nBaillie Gifford's Visibility Score has fallen from 6.5 to 5.1 across its last 2 measurements (since February 2026), slipping 14 places in the Finance rankings. Over that period it has moved ahead of Coventry Building Society and Nationwide Building Society. Standard Chartered and Fidelity Investments have moved ahead of it. It now trails Transferwise by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "bailliegifford.com",
  "industry": "Finance",
  "profileUrl": "https://employers.perceptionx.ai/company/baillie-gifford",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 15.4,
    "googleAi": 0,
    "perplexity": 0
  },
  "overallRank": 473,
  "industryRank": 40,
  "mentionCount": 2,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "barclays",
      "company": "Barclays",
      "visibilityScore": 79.5
    },
    {
      "rank": 2,
      "slug": "hsbc",
      "company": "HSBC",
      "visibilityScore": 64.1
    },
    {
      "rank": 3,
      "slug": "lloyds",
      "company": "Lloyds",
      "visibilityScore": 64.1
    },
    {
      "rank": 4,
      "slug": "schroders",
      "company": "Schroders",
      "visibilityScore": 59
    },
    {
      "rank": 5,
      "slug": "goldman-sachs",
      "company": "Goldman Sachs",
      "visibilityScore": 56.4
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 5.1,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 111,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}