{
  "slug": "baidu",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 5,
      "score": 33.3
    },
    "Innovation": {
      "rank": 2,
      "score": 100
    },
    "Leadership": {
      "rank": 2,
      "score": 100
    },
    "Onboarding": {
      "rank": 1,
      "score": 66.7
    },
    "Compensation": {
      "rank": 2,
      "score": 100
    },
    "Job Security": {
      "rank": 2,
      "score": 100
    },
    "Company Culture": {
      "rank": 2,
      "score": 100
    },
    "Candidate Feedback": {
      "rank": 1,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 2,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 2,
      "score": 100
    },
    "Interview Experience": {
      "rank": 7,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 2,
      "score": 100
    },
    "Application & Communication": {
      "rank": 2,
      "score": 100
    }
  },
  "company": "Baidu",
  "country": "China",
  "history": [
    {
      "rank": 1,
      "month": "2026-02",
      "visibilityScore": 70.3
    },
    {
      "rank": 2,
      "month": "2026-03",
      "visibilityScore": 100
    },
    {
      "rank": 2,
      "month": "2026-04",
      "visibilityScore": 80.9
    }
  ],
  "summary": "Baidu is tracked across AI employer visibility rankings in the Artificial Intelligence sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #3 out of 41 Artificial Intelligence companies in the PerceptionX index.\n\nAI models most frequently position Baidu alongside Alibaba, Tencent, and Sensetime when discussing Artificial Intelligence employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nBaidu's Visibility Score has risen from 70.3 to 81.1 across its last 4 measurements (since February 2026), slipping 2 places in the Artificial Intelligence rankings. Alibaba and Tencent have moved ahead of it. It now trails Tencent by 2.7 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "baidu.com",
  "industry": "Artificial Intelligence",
  "profileUrl": "https://employers.perceptionx.ai/company/baidu",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 84.6,
    "googleAi": 91.7,
    "perplexity": 66.7
  },
  "overallRank": 19,
  "industryRank": 3,
  "mentionCount": 30,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "alibaba",
      "company": "Alibaba",
      "visibilityScore": 83.8
    },
    {
      "rank": 2,
      "slug": "tencent",
      "company": "Tencent",
      "visibilityScore": 83.8
    },
    {
      "rank": 4,
      "slug": "sensetime",
      "company": "Sensetime",
      "visibilityScore": 59.5
    },
    {
      "rank": 5,
      "slug": "bytedance",
      "company": "ByteDance",
      "visibilityScore": 56.8
    },
    {
      "rank": 6,
      "slug": "huawei",
      "company": "Huawei",
      "visibilityScore": 48.6
    }
  ],
  "otherIndustries": [
    {
      "industry": "Technology",
      "industryRank": 3,
      "visibilityScore": 64.1
    },
    {
      "industry": "Cloud Data Platform",
      "industryRank": 4,
      "visibilityScore": 56.4
    },
    {
      "industry": "Cybersecurity",
      "industryRank": 9,
      "visibilityScore": 17.9
    },
    {
      "industry": "Enterprise Software",
      "industryRank": 12,
      "visibilityScore": 15.4
    },
    {
      "industry": "Finance",
      "industryRank": 34,
      "visibilityScore": 7.7
    },
    {
      "industry": "Fintech",
      "industryRank": 10,
      "visibilityScore": 7.7
    },
    {
      "industry": "Media & Entertainment",
      "industryRank": 13,
      "visibilityScore": 7.7
    },
    {
      "industry": "Automotive",
      "industryRank": 32,
      "visibilityScore": 3.7
    },
    {
      "industry": "Financial Services",
      "industryRank": 51,
      "visibilityScore": 2.6
    },
    {
      "industry": "Healthcare",
      "industryRank": 34,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 81.1,
  "totalCompaniesInCountry": 1401,
  "totalCompaniesInIndustry": 41,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}