{
  "slug": "axel-springer",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 6,
      "score": 33.3
    },
    "Innovation": {
      "rank": 2,
      "score": 66.7
    },
    "Leadership": {
      "rank": 2,
      "score": 66.7
    },
    "Onboarding": {
      "rank": 1,
      "score": 66.7
    },
    "Compensation": {
      "rank": 1,
      "score": 66.7
    },
    "Job Security": {
      "rank": 2,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 3,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 1,
      "score": 100
    },
    "Career Opportunities": {
      "rank": 2,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 4,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 1,
      "score": 66.7
    },
    "Application & Communication": {
      "rank": 2,
      "score": 66.7
    }
  },
  "company": "Axel Springer",
  "country": "Germany",
  "history": [
    {
      "rank": 3,
      "month": "2026-02",
      "visibilityScore": 44.4
    },
    {
      "rank": 3,
      "month": "2026-03",
      "visibilityScore": 33.3
    },
    {
      "rank": 3,
      "month": "2026-04",
      "visibilityScore": 41.3
    }
  ],
  "summary": "Axel Springer is tracked across AI employer visibility rankings in the Media & Entertainment sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #3 out of 74 Media & Entertainment companies in the PerceptionX index.\n\nAI models most frequently position Axel Springer alongside Rtl, Prosiebensat.1 Media, and Bertelsmann when discussing Media & Entertainment employers.\n\nThe company shows strongest employer visibility in Application & Communication, Career Opportunities and Company Culture. Visibility gaps exist in Candidate Feedback, where competitors tend to dominate the AI narrative.\n\nAxel Springer's Visibility Score has risen from 44.4 to 61.5 across its last 4 measurements (since February 2026). Over that period it has moved ahead of Bertelsmann. Prosiebensat.1 Media has moved ahead of it. It now trails Prosiebensat.1 Media by 5.2 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "axelspringer.com",
  "industry": "Media & Entertainment",
  "profileUrl": "https://employers.perceptionx.ai/company/axel-springer",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 92.3,
    "googleAi": 61.5,
    "perplexity": 30.8
  },
  "overallRank": 55,
  "industryRank": 3,
  "mentionCount": 24,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "rtl",
      "company": "Rtl",
      "visibilityScore": 76.9
    },
    {
      "rank": 2,
      "slug": "prosiebensat1-media",
      "company": "Prosiebensat.1 Media",
      "visibilityScore": 66.7
    },
    {
      "rank": 4,
      "slug": "bertelsmann",
      "company": "Bertelsmann",
      "visibilityScore": 38.5
    },
    {
      "rank": 5,
      "slug": "zdf",
      "company": "Zdf",
      "visibilityScore": 35.9
    },
    {
      "rank": 6,
      "slug": "ard",
      "company": "Ard",
      "visibilityScore": 30.8
    }
  ],
  "otherIndustries": [
    {
      "industry": "Cloud Data Platform",
      "industryRank": 32,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 61.5,
  "totalCompaniesInCountry": 1336,
  "totalCompaniesInIndustry": 74,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}