{
  "slug": "aveda",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Innovation": {
      "rank": 6,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 5,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 1,
      "score": 66.7
    }
  },
  "company": "Aveda",
  "country": "United States",
  "history": [
    {
      "rank": 11,
      "month": "2026-01",
      "visibilityScore": 10.3
    },
    {
      "rank": 8,
      "month": "2026-02",
      "visibilityScore": 15.2
    },
    {
      "rank": 10,
      "month": "2026-04",
      "visibilityScore": 9.4
    }
  ],
  "summary": "Aveda is tracked across AI employer visibility rankings in the Beauty sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #11 out of 66 Beauty companies in the PerceptionX index.\n\nAI models most frequently position Aveda alongside L'Oréal, Sephora, and Estée Lauder when discussing Beauty employers.\n\nThe company shows strongest employer visibility in Innovation, Interview Experience and Mission, Purpose & Impact. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nAveda's Visibility Score has held steady at 10.3 across its last 4 measurements (since January 2026). Over that period it has moved ahead of Mary Kay and Shiseido. Clinique and LVMH have moved ahead of it. It now trails Revlon by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "aveda.com",
  "industry": "Beauty",
  "profileUrl": "https://employers.perceptionx.ai/company/aveda",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 23.1,
    "googleAi": 7.7,
    "perplexity": 0
  },
  "overallRank": 372,
  "industryRank": 11,
  "mentionCount": 4,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "loreal",
      "company": "L'Oréal",
      "visibilityScore": 84.6
    },
    {
      "rank": 2,
      "slug": "sephora",
      "company": "Sephora",
      "visibilityScore": 74.4
    },
    {
      "rank": 3,
      "slug": "estee-lauder",
      "company": "Estée Lauder",
      "visibilityScore": 64.1
    },
    {
      "rank": 4,
      "slug": "ulta-beauty",
      "company": "Ulta Beauty",
      "visibilityScore": 61.5
    },
    {
      "rank": 5,
      "slug": "procter-and-gamble",
      "company": "Procter & Gamble",
      "visibilityScore": 43.6
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 10.3,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 66,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}