{
  "slug": "athleta",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Onboarding": {
      "rank": 6,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 6,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 3,
      "score": 33.3
    }
  },
  "company": "Athleta",
  "country": "United States",
  "history": [
    {
      "rank": 28,
      "month": "2026-01",
      "visibilityScore": 5.3
    },
    {
      "rank": 11,
      "month": "2026-02",
      "visibilityScore": 10.9
    },
    {
      "rank": 12,
      "month": "2026-04",
      "visibilityScore": 12.5
    }
  ],
  "summary": "Athleta is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #17 out of 77 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Athleta alongside Nike, Lululemon, and Patagonia when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Company Culture, Mission, Purpose & Impact and Onboarding. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nAthleta's Visibility Score has risen from 5.3 to 7.7 across its last 4 measurements (since January 2026), climbing 11 places in the Apparel rankings. Over that period it has moved ahead of Ralph Lauren and PVH. Timberland and Hanesbrands have moved ahead of it. It now trails Rei by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "athleta.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/athleta",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 7.7,
    "googleAi": 7.7,
    "perplexity": 7.7
  },
  "overallRank": 434,
  "industryRank": 17,
  "mentionCount": 3,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "nike",
      "company": "Nike",
      "visibilityScore": 69.2
    },
    {
      "rank": 2,
      "slug": "lululemon",
      "company": "Lululemon",
      "visibilityScore": 53.8
    },
    {
      "rank": 3,
      "slug": "patagonia",
      "company": "Patagonia",
      "visibilityScore": 51.3
    },
    {
      "rank": 4,
      "slug": "under-armour",
      "company": "Under Armour",
      "visibilityScore": 41
    },
    {
      "rank": 5,
      "slug": "gap",
      "company": "Gap",
      "visibilityScore": 35.9
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 7.7,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 77,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}