{
  "slug": "apple",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 1,
      "score": 100
    },
    "Innovation": {
      "rank": 1,
      "score": 100
    },
    "Leadership": {
      "rank": 1,
      "score": 100
    },
    "Onboarding": {
      "rank": 1,
      "score": 100
    },
    "Compensation": {
      "rank": 1,
      "score": 100
    },
    "Job Security": {
      "rank": 1,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 1,
      "score": 100
    },
    "Candidate Feedback": {
      "rank": 3,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 2,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 1,
      "score": 100
    },
    "Interview Experience": {
      "rank": 1,
      "score": 100
    },
    "Mission, Purpose & Impact": {
      "rank": 2,
      "score": 66.7
    },
    "Application & Communication": {
      "rank": 1,
      "score": 100
    }
  },
  "company": "Apple",
  "country": "United States",
  "history": [
    {
      "rank": 1,
      "month": "2026-01",
      "visibilityScore": 87
    },
    {
      "rank": 1,
      "month": "2026-02",
      "visibilityScore": 69.6
    },
    {
      "rank": 2,
      "month": "2026-03",
      "visibilityScore": 100
    }
  ],
  "summary": "Apple is tracked across AI employer visibility rankings in the Technology sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #4 out of 80 Technology companies in the PerceptionX index.\n\nAI models most frequently position Apple alongside Microsoft, Google, and Salesforce when discussing Technology employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Wellbeing & Balance, where competitors tend to dominate the AI narrative.\n\nApple's Visibility Score has risen from 52.6 to 61.5 across its last 4 measurements (since January 2026), climbing 1 place in the Technology rankings. Over that period it has moved ahead of Adobe. It now trails Salesforce by 7.7 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "apple.com",
  "industry": "Electronics",
  "profileUrl": "https://employers.perceptionx.ai/company/apple",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 100,
    "googleAi": 92.3,
    "perplexity": 76.9
  },
  "overallRank": 17,
  "industryRank": 1,
  "mentionCount": 34,
  "topCompetitors": [
    {
      "rank": 2,
      "slug": "intel",
      "company": "Intel",
      "visibilityScore": 71.1
    },
    {
      "rank": 3,
      "slug": "microsoft",
      "company": "Microsoft",
      "visibilityScore": 71.1
    },
    {
      "rank": 4,
      "slug": "nvidia",
      "company": "NVIDIA",
      "visibilityScore": 68.4
    },
    {
      "rank": 5,
      "slug": "google",
      "company": "Google",
      "visibilityScore": 50
    },
    {
      "rank": 6,
      "slug": "texas-instruments",
      "company": "Texas Instruments",
      "visibilityScore": 50
    }
  ],
  "otherIndustries": [
    {
      "industry": "Technology",
      "industryRank": 4,
      "visibilityScore": 61.5
    },
    {
      "industry": "Artificial Intelligence",
      "industryRank": 7,
      "visibilityScore": 38.5
    },
    {
      "industry": "Media & Entertainment",
      "industryRank": 9,
      "visibilityScore": 28.2
    },
    {
      "industry": "Retail",
      "industryRank": 20,
      "visibilityScore": 10.3
    },
    {
      "industry": "Cybersecurity",
      "industryRank": 17,
      "visibilityScore": 7.9
    },
    {
      "industry": "Manufacturing & Industrial",
      "industryRank": 32,
      "visibilityScore": 5.1
    },
    {
      "industry": "Enterprise Software",
      "industryRank": 35,
      "visibilityScore": 2.6
    },
    {
      "industry": "Fintech",
      "industryRank": 23,
      "visibilityScore": 2.6
    },
    {
      "industry": "Telecommunications",
      "industryRank": 22,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 89.5,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 78,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}