{
  "slug": "apple",
  "month": "2026-07",
  "themes": {
    "Inclusion": {
      "rank": 1,
      "score": 100
    },
    "Innovation": {
      "rank": 1,
      "score": 100
    },
    "Leadership": {
      "rank": 1,
      "score": 100
    },
    "Social Impact": {
      "rank": 1,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 1,
      "score": 66.7
    },
    "Security & Perks": {
      "rank": 6,
      "score": 50
    },
    "Mission & Purpose": {
      "rank": 1,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 1,
      "score": 100
    },
    "Application Process": {
      "rank": 1,
      "score": 100
    },
    "Wellbeing & Balance": {
      "rank": 8,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 1,
      "score": 100
    },
    "Interview Experience": {
      "rank": 1,
      "score": 100
    },
    "Onboarding Experience": {
      "rank": 1,
      "score": 100
    },
    "Rewards & Recognition": {
      "rank": 1,
      "score": 100
    },
    "Candidate Communication": {
      "rank": 1,
      "score": 100
    }
  },
  "company": "Apple",
  "country": "United States",
  "history": [
    {
      "rank": 1,
      "month": "2026-01",
      "visibilityScore": 87
    },
    {
      "rank": 1,
      "month": "2026-02",
      "visibilityScore": 69.6
    },
    {
      "rank": 2,
      "month": "2026-03",
      "visibilityScore": 100
    }
  ],
  "summary": "Apple is tracked across AI employer visibility rankings in the Media & Entertainment sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #15 out of 52 Media & Entertainment companies in the PerceptionX index.\n\nAI models most frequently position Apple alongside Disney, Netflix, and NBCUniversal when discussing Media & Entertainment employers.\n\nThe company shows strongest employer visibility in Application Process, Inclusion and Innovation. Visibility gaps exist in Candidate Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "apple.com",
  "industry": "Electronics",
  "profileUrl": "https://employers.perceptionx.ai/company/apple",
  "lastUpdated": "2026-07-29",
  "modelScores": {
    "chatgpt": 87.5,
    "googleAi": 93.8,
    "perplexity": 50
  },
  "overallRank": 31,
  "industryRank": 1,
  "mentionCount": 33,
  "otherIndustries": [
    {
      "industry": "Technology",
      "industryRank": 9,
      "visibilityScore": 22.2
    },
    {
      "industry": "Artificial Intelligence",
      "industryRank": 11,
      "visibilityScore": 16.7
    },
    {
      "industry": "Media & Entertainment",
      "industryRank": 14,
      "visibilityScore": 14.6
    },
    {
      "industry": "Retail",
      "industryRank": 15,
      "visibilityScore": 12.5
    },
    {
      "industry": "Manufacturing & Industrial",
      "industryRank": 21,
      "visibilityScore": 11.6
    },
    {
      "industry": "Fintech",
      "industryRank": 22,
      "visibilityScore": 6.3
    },
    {
      "industry": "Telecommunications",
      "industryRank": 16,
      "visibilityScore": 6.3
    },
    {
      "industry": "Enterprise Software",
      "industryRank": 38,
      "visibilityScore": 3
    },
    {
      "industry": "Cybersecurity",
      "industryRank": 20,
      "visibilityScore": 2.9
    },
    {
      "industry": "Gaming",
      "industryRank": 24,
      "visibilityScore": 2.4
    }
  ],
  "visibilityScore": 82.5,
  "totalCompaniesInCountry": 944,
  "totalCompaniesInIndustry": 69,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}