{
  "slug": "anicura",
  "month": "2026-08",
  "status": "current",
  "themes": {
    "Leadership": {
      "rank": 4,
      "score": 33.3
    },
    "Compensation": {
      "rank": 4,
      "score": 33.3
    },
    "Job Security": {
      "rank": 5,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 4,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 5,
      "score": 33.3
    }
  },
  "company": "Anicura",
  "country": "Germany",
  "history": [
    {
      "rank": 5,
      "month": "2026-02",
      "visibilityScore": 21.4
    },
    {
      "rank": 4,
      "month": "2026-03",
      "visibilityScore": 20
    },
    {
      "rank": 5,
      "month": "2026-04",
      "visibilityScore": 16.7
    }
  ],
  "summary": "Anicura is tracked across AI employer visibility rankings in the Petcare sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #8 out of 33 Petcare companies in the PerceptionX index.\n\nAI models most frequently position Anicura alongside Mars, Nestlé, and Fressnapf when discussing Petcare employers.\n\nThe company shows strongest employer visibility in Career Opportunities, Company Culture and Compensation. Visibility gaps exist in Application & Communication, Candidate Feedback and Inclusion, where competitors tend to dominate the AI narrative.\n\nAnicura's Visibility Score has fallen from 21.4 to 12.8 across its last 4 measurements (since February 2026), slipping 3 places in the Petcare rankings. Over that period it has moved ahead of Boehringer Ingelheim. Royal Canin and Hill's Pet Nutrition have moved ahead of it. It now trails Whiskas by 7.7 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "anicura.com",
  "industry": "Petcare",
  "profileUrl": "https://employers.perceptionx.ai/company/anicura",
  "lastUpdated": "2026-08-14",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 7.7,
    "perplexity": 30.8
  },
  "overallRank": 224,
  "industryRank": 8,
  "mentionCount": 5,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "mars",
      "company": "Mars",
      "visibilityScore": 66.7
    },
    {
      "rank": 2,
      "slug": "nestle",
      "company": "Nestlé",
      "visibilityScore": 61.5
    },
    {
      "rank": 3,
      "slug": "fressnapf",
      "company": "Fressnapf",
      "visibilityScore": 51.3
    },
    {
      "rank": 4,
      "slug": "royal-canin",
      "company": "Royal Canin",
      "visibilityScore": 33.3
    },
    {
      "rank": 5,
      "slug": "hills-pet-nutrition",
      "company": "Hill's Pet Nutrition",
      "visibilityScore": 20.5
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 12.8,
  "totalCompaniesInCountry": 1326,
  "totalCompaniesInIndustry": 33,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}