{
  "slug": "admiral",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Leadership": {
      "rank": 8,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 4,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 1,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 6,
      "score": 33.3
    }
  },
  "company": "Admiral",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 3,
      "month": "2026-01",
      "visibilityScore": 41.7
    },
    {
      "rank": 4,
      "month": "2026-02",
      "visibilityScore": 39.5
    },
    {
      "rank": 6,
      "month": "2026-03",
      "visibilityScore": 40
    },
    {
      "rank": 4,
      "month": "2026-04",
      "visibilityScore": 47.9
    }
  ],
  "summary": "Admiral is tracked across AI employer visibility rankings in the Insurance sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #16 out of 78 Insurance companies in the PerceptionX index.\n\nAI models most frequently position Admiral alongside Aviva, Direct Line, and Zurich when discussing Insurance employers.\n\nThe company shows strongest employer visibility in Candidate Feedback, Leadership and Onboarding. Visibility gaps exist in Application & Communication, Career Opportunities and Company Culture, where competitors tend to dominate the AI narrative.\n\nAdmiral's Visibility Score has fallen from 41.7 to 12.8 across its last 5 measurements (since January 2026), slipping 13 places in the Insurance rankings. Direct Line and AXA have moved ahead of it. It now trails AIG by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "admiral.com",
  "industry": "Insurance",
  "profileUrl": "https://employers.perceptionx.ai/company/admiral",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 23.1,
    "googleAi": 7.7,
    "perplexity": 7.7
  },
  "overallRank": 253,
  "industryRank": 16,
  "mentionCount": 5,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "aviva",
      "company": "Aviva",
      "visibilityScore": 79.5
    },
    {
      "rank": 2,
      "slug": "direct-line",
      "company": "Direct Line",
      "visibilityScore": 59
    },
    {
      "rank": 3,
      "slug": "zurich",
      "company": "Zurich",
      "visibilityScore": 53.8
    },
    {
      "rank": 4,
      "slug": "axa",
      "company": "AXA",
      "visibilityScore": 43.6
    },
    {
      "rank": 5,
      "slug": "legal-and-general",
      "company": "Legal & General",
      "visibilityScore": 43.6
    }
  ],
  "otherIndustries": [
    {
      "industry": "Financial Services",
      "industryRank": 32,
      "visibilityScore": 7.7
    },
    {
      "industry": "Finance",
      "industryRank": 54,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 12.8,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 78,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}