{
  "slug": "adidas",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 3,
      "score": 66.7
    },
    "Innovation": {
      "rank": 6,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 5,
      "score": 33.3
    },
    "Compensation": {
      "rank": 3,
      "score": 66.7
    },
    "Job Security": {
      "rank": 4,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 1,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 2,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 4,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 5,
      "score": 33.3
    }
  },
  "company": "Adidas",
  "country": "United States",
  "history": [
    {
      "rank": 7,
      "month": "2026-01",
      "visibilityScore": 28.9
    },
    {
      "rank": 24,
      "month": "2026-04",
      "visibilityScore": 6.3
    }
  ],
  "summary": "Adidas is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #6 out of 77 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Adidas alongside Nike, Lululemon, and Patagonia when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Company Culture, Leadership and Mission, Purpose & Impact, where competitors tend to dominate the AI narrative.\n\nAdidas's Visibility Score has risen from 28.9 to 33.3 across its last 3 measurements (since January 2026), climbing 1 place in the Apparel rankings. Over that period it has moved ahead of American Eagle Outfitters. It now trails Gap by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "adidas.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/adidas",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 53.8,
    "googleAi": 38.5,
    "perplexity": 7.7
  },
  "overallRank": 183,
  "industryRank": 6,
  "mentionCount": 13,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "nike",
      "company": "Nike",
      "visibilityScore": 69.2
    },
    {
      "rank": 2,
      "slug": "lululemon",
      "company": "Lululemon",
      "visibilityScore": 53.8
    },
    {
      "rank": 3,
      "slug": "patagonia",
      "company": "Patagonia",
      "visibilityScore": 51.3
    },
    {
      "rank": 4,
      "slug": "under-armour",
      "company": "Under Armour",
      "visibilityScore": 41
    },
    {
      "rank": 5,
      "slug": "gap",
      "company": "Gap",
      "visibilityScore": 35.9
    }
  ],
  "otherIndustries": [
    {
      "industry": "Retail",
      "industryRank": 40,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 33.3,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 77,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}